Real World Campaign: The 440K Project Inc.

Social Media and Style Guide for the Organization

The assignment was to use knowledge gained from the course and turn it into a strategic and creative recommendation for the client and tap into. Our team's understanding of the audience, strategy, creative planning, media planning and selection of the right media channels to tell a convincing and persuasive story were vital for this project. - The 440K Project works to advocate for foster children, which is why our campaign focuses on the importance of a home. Every child is entitled to a loving and caring home with a future filled with promise. Our “Big Idea” was to focus further on developing the 440K Project brand. The 440K Project needs to be further developed for stronger brand recognition, and the content needs to be on popular media platforms to spread the word.