Diverse Ads Campaign: Red Bull

Red Bull Ads Targeted Toward Baby Boomers

The goal of this assignment was to take a food or drink company and target the product toward an unlikely market. More specifically, the idea was to create a public relations campaign that is specifically tailored to a certain audience demographic, which can be intersectional, and using a mixture of media, events, and partnerships and show how ONE organization (i.e., your client) can build relationships and support this group. For this project, I chose to target Red Bull to Baby Boomers and included tactics and visuals in the presentation to the class.